The first trade show I attended was PREMIUM , in Berlin.
armedangels.
I loved this german brand's stand. Their label is designed around eco, social and fair garment manufacture.
As im looking to do a topic around Eco-design for my course dissertation, it was interesting to see a foriegn brand adopting similar ethics to other brands I'm already familiar with.
The visual merchandising and set design with the simple floor graffiti and green grass, really communicated the brands identity and morals.
Here's the labels blog online.
Theres a post from their stand at PREMIUM.
See more at:
http://www.armedangels.de/community/Blog/
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